Many product owners wonder whether they should pay an affiliate to promote their product. While I think the answer is generally yes, there are exceptions to when you want to pay an affiliate.You can only get so many people to come to your website on your own. Your pay per click resources are limited and you can only write so many articles and create so many back links before your time is exhausted. If you have an army of affiliates promoting your product, you simply will be able to make more sales. If your affiliates aren't poaching off of the sales you would make yourself, paying affiliates to market your product is a no brainer.